Epicenter Leader- North Georgia/Tennessee

Job Locations US
Job Post Information* : Posted Date 2 weeks ago(4/21/2021 2:54 PM)
ID
2021-2290
# of Openings
1
Category
Marketing & Communications

Overview

Amer Sports is a dynamic, global sports company offering passionate achievement-oriented professionals the chance to succeed and flourish in an international environment. Our globally recognized brands include Salomon, Wilson, Atomic, Arc’teryx, ENVE, and Suunto.  We are a company where ambitious, competent and motivated people can make their mark. All our team members are ready to strive for the best of the company and to win together. Just like our customers, we are dedicated to an active lifestyle and sports.  Join us. 

What You'll Do

The Epicenter Leader is responsible for coordinating and executing a unified and consistent brand experience in the region, across all channels. This role acts as the hub, working collaboratively with sales agencies, partners, and ambassadors, while building relationships to elevate the brand at relevant distribution points. This position acts as the face of the brand in the field and provides valuable insight on industry trends, competitor benchmarking and product feedback. 

 

This role is responsible for supporting sell-through and driving consumer demand at multiple touchpoints, with a focus on activating demos, trials, and local events.  This is a field based role responsible for supporting the growth of the Salomon business in Northern Georgia, with a focus on Atlanta and extending out as directed.

 

SCOPE OF WORK: Run (40%), Outdoor (40%), Lifestyle (20%) Priorities defined seasonally by manager.

 

Specific responsibilities include but are not limited to:

 

Community Marketing

  • Plan and execute consumer events that focus on new product demos
  • Build brand affinity and community engagement through other activations (i.e. Salomon TV screenings, How to Trail Run workshops, run clubs, hike clubs, product launches).
  • Support national & sponsored events in territory as requested
  • Collaborate with sales agencies at agreed upon consumer trial events & experiences
  • Manage regional brand ambassadors: Train, facilitate product needs, schedule events and ensure adherence to community guidelines.
  • Work with local ambassadors to support review generation on salomon.com
  • Execute marketing activations with our key accounts in epicenters

In-Store Experience/ Shopper Marketing

  • Execute training and incentive toolbox that builds brand advocacy and supports our recommendation strategy
  • Conduct in-store and/or online training sessions with identified accounts to develop product experts and brand champions
  • Deliver presentations that will elevate staff engagement and create loyal in-store advocates for our products, programs, and consumer initiatives
  • Support sell-through contests with identified accounts
  • Execute point-of-purchase displays and support merchandising guidelines in store
  • Ensure campaigns are executed in alignment with the consumer calendar

Digital

  • Maintain local event calendar on local sport pages of website
  • Support review strategy by working with local ambassador teams
  • Support digital toolkit distribution and usage with specialty accounts
  • Provide local epicenter content and educational copy (ie: “How-To” Videos) as requested

 

Tracking and Reporting

  • Manage travel expenses and local marketing budget as assigned
  • Use identified tracking tools for KPIs as directed (example: Replsy, Wooly, Experience Platform, Ski Test App)
  • Create and maintain a comprehensive list of all brand ambassadors / shop pros by sport and category. This should include contact information, products used and social channels
  • Help create a return on investment model for local ambassadors

What We're Looking For

This role requires 1-3 years practical experience in the running, outdoor and/or winter sports industry, and a B.S. or B.A.  in Business, Marketing or related field, or equivalent combination of education and related experience.

 

Other Qualifications Include:

  • Planning, organizing and preparation
  • Presentation skills
  • Strong self-awareness and ability to work with a diverse group of stakeholders
  • Excellent communication skills
  • Self-motivated with the ability to manage multiple projects at once
  • Budget management
  • Passionate about their sport practice

 

What We’ll Provide

We offer a great working environment in the sports industry with talented & passionate colleagues all over the world!  Other benefits and perks include: 

 

  • Medical, dental and vision
  • 401k with company match
  • Life insurance, pre-tax transit benefit program
  • Discounts on Amer Sports products
  • Smart casual dress
  • Summer hours

 

Amer Sports is an equal opportunity employer. Qualified applicants will be considered without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, disability, or any other legally protected characteristics.

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