Salomon Outdoor Marketing Manager

Job Locations US-UT-Ogden
Job Post Information* : Posted Date 3 weeks ago(10/1/2021 1:34 PM)
ID
2021-2657
# of Openings
1
Category
Marketing & Communications

Overview

“The Mountain Sport Company”, Salomon was born in 1947 in the heart of the French Alps and the birthplace of modern Alpinism. Salomon’s commitment to innovative design and passion for mountain sports created a vast range of revolutionary new concepts in bindings, boots, skis and apparel for both Alpine and Nordic skiing and brought innovative solutions to footwear, apparel and equipment for snowboarding, adventure racing, mountaineering, hiking, trail running, and many other sports. Through performance driven design, Salomon delivers innovation and progression to mountain sports; converting new ideas into action and expanding the limits of possibility. Salomon’s heritage, culture, and commitment are tied together by one simple concept: the world’s leading mountain people creating the world’s leading mountain products. Diversity is one of Salomon’s five values, therefore we are committed to creating and inclusive environment for all. Salomon is headquartered in Annecy, France.

 

Salomon is a part of Amer Sports, a dynamic, global sports company offering passionate achievement-oriented professionals the chance to succeed and flourish in an international environment. Other globally recognized brands include Wilson, Atomic, Arc’teryx, ENVE, and Suunto.  We are a company where ambitious, competent and motivated people can make their mark. All our team members are ready to strive for the best of the company and to win together. Just like our customers, we are dedicated to an active lifestyle and sports. Join us.

What You'll Do

The Outdoor Marketing Manager, North America, is responsible for the full seasonal marketing plan for the region. This includes adaptation of consumer calendars, activations against touch points and budget recommendation for the outdoor category in North America.

 

This role is responsible for creating and implementing the marketing playbook for outdoor in alignment with the global brand. She/he will prioritize initiatives for the category and make the final recommendation for all elements of the local marketing mix. This is inclusive of: shopper marketing, community and digital. The outdoor marketing manager will ensure toolkit sufficiency for all relevant campaigns and make sure these tools are efficiently distributed.

 

SCOPE OF WORK: Outdoor categories: Hike, Backpack, Kids, Forces, Water, Captiv, Outdoor Apparel/Gear

 

  • Lead the development and execution of fully integrated, consumer facing programs and drive key brand marketing initiatives
  • Work collaboratively with functional teams and harness their expertise to develop the shopper marketing, community and digital strategy each season
  • Support the VP of marketing and category teams in the development of the 3-year region/country strategic business plan as requested
  • Responsible for the annual marketing working budget as directed by the VP of marketing, in alignment with the leadership team
  • Adapt the concept and asset toolbox to local needs and ensure toolbox delivery (on time & within budget)
  • Organize local photo/video shoots to address global content gaps
  • Articulate and communicate the regional marketing needs and toolbox requirements to global brand team
  • Support the global team with focus groups as requested
  • Execute seasonal content audits and create brand briefing documents that allow for cross-functional transparency and feedback from these functional experts
  • Partner with shopper marketing to build premium partner and key account seasonal support
  • Maintain visibility to product deliveries, inventory and sell through data. Pivot priorities when necessary
  • In collaboration with the ecomm merchandising managers and digital team, amplify key product/marketing stories through a compelling D2C consumer journey
  • Manage annual outdoor media partnerships, ad buys, sponsored content opportunities, etc
  • Create the sport playbook and community strategy inclusive of epicenters, events and ambassadors

What We're Looking For

The requirements listed below are representative of the knowledge, skill and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • 5-10 years practical experience in the running, outdoor and/or winter sports industry is preferred
  • S. or B.A. In Business, Marketing, Brand Management, or related field, or equivalent combination of education and related experience

Qualifications, Skills, Abilities & Competencies

  • Analytical skills and problem solving
  • Clearly articulate seasonal briefings to the team and deliver results
  • Planning, organizing and preparation
  • Excellent presentation
  • Strong self-awareness and ability to work with a diverse group of stakeholders
  • Excellent communication skills
  • Self-motivated with the ability to manage multiple projects at once while prioritizing based on the business
  • Budget management
  • Ability to work with leadership team to understand business requirements, provide insight, and collaboratively achieve goals
  • Passionate about their sport practice and involved in the community

 

What We’ll Provide

 

This role is based at the regional headquarters for our Amer Sports Winter & Outdoor category of Brands in the city of Ogden, Utah--the gateway to the many exciting ski areas and other outdoor recreation.

We offer a great working environment in the sports industry with talented & passionate colleagues all over the world!  Other benefits and perks include: 

 

  • Medical, dental and vision
  • 401k with company match
  • Life insurance, pre-tax transit benefit program
  • Discounts on Amer Sports products
  • Smart casual dress
  • Free gym membership and ski pass
  • Summer hours

 

Amer Sports is an equal opportunity employer. Qualified applicants will be considered without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, disability, or any other legally protected characteristics.

 

 

Options

Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed